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Trade Publications Remain Prime Target for Industrial Marketing, Branding
Using this approach, Marsh says PVA TePla has experienced an increase in total equipment job bids quoted from approximately $12 million a year to $32 million in 2018. Marsh attributes the increase to the combined 80+ articles published by his firm, Power PR.
The secret to gaining marketshare from an entrenched business competitor is to get your carefully crafted and positioned message to large numbers of the right people. Seeing your product or company over and over in multiple places gets people talking. That’s what PR, plus targeted advertising does. I get calls from people saying, ‘I see you everywhere, so I finally decided to call you.
The prospective customer had not only read the article, but also really internalized the benefits of the product that were reflected in the article.
Industrial PR Firm Builds Brands Generates Qualified Leads – POWER PR, Inc.
The first goal of a marketing publicity program is simply to drive up the number of impressions – or number of times your potential customers receive your message – as quickly. Read more
Getting your message out to your potential customers and then reinforcing the message through repetition is the only way to increase broad market awareness for your product. Read more
Compelling, persuasive news articles and feature stories about your products, published in volume, in front of potential customers, will generate qualified sales leads.Read more
As sales increase to new heights, expansion will occur. Expansion must then be maintained by continuing to communicate and repeat your message through marketing publicity.Read more