<?xml version='1.0' encoding='UTF-8' ?><rss version='2.0'><channel><title>Marketing Publicity News</title><link>http://www.powerpr.com/</link><description>Marketing Publicity News</description><copyright>Copyright 2007, Power PR, Inc.</copyright><generator>PRESSfeed Co. http://www.press-feed.com</generator><pubDate>Fri, 20 Apr 2007 08:06:10 GMT</pubDate><language>en-us</language><docs>http://blogs.law.harvard.edu/tech/rss</docs><item><title>Power PR Generates Leads, Sales and Expansion With Unique Business-to-Business Marketing Technique</title><description>Power PR uses marketing publicity, a hybrid of marketing and PR, which is proving to be the most effective form of business to business marketing today by producing leads, sales and record-setting expansion for clients. </description><link>http://www.powerpr.com/news/news.asp?include=132645</link><pubDate>Fri, 20 Apr 2007 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=132645</guid></item><item><title>Marketing Publicity Proves More Effective and Less Costly when Compared to Trade Shows and Advertising</title><description>Marketing publicity provides clients more &acirc;bang for the buck&acirc; than traditional marketing techniques</description><link>http://www.powerpr.com/news/news.asp?include=949</link><pubDate>Thu, 08 Dec 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=949</guid></item><item><title>Marketing Publicity Builds Perceived Product Value</title><description>When it comes to market share, perceived product value trumps actual product value</description><link>http://www.powerpr.com/news/news.asp?include=920</link><pubDate>Wed, 30 Nov 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=920</guid></item><item><title>At the Core of Marketing Publicity Success: The Proven Techniques of Third Party Endorsement</title><description>Five types of third party endorsement can make a company unbeatable in today&acirc;s competitive marketplace.</description><link>http://www.powerpr.com/news/news.asp?include=921</link><pubDate>Wed, 30 Nov 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=921</guid></item><item><title>Survey Shows that Business to Business Marketing Publicity Targets 96% of where Customers Learn about New Products and Technology</title><description>A pubic relations firm that optimizes both print and electronic news releases in its lead generation efforts can attain high saturation level.</description><link>http://www.powerpr.com/news/news.asp?include=851</link><pubDate>Tue, 15 Nov 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=851</guid></item><item><title>Business to Business Marketing Publicity - the Fast Track to Generating Both High-Quantity and High-Quality Leads</title><description>When it comes to lead generation, &quot;quality&quot; closes the sale.</description><link>http://www.powerpr.com/news/news.asp?include=674</link><pubDate>Wed, 28 Sep 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=674</guid></item><item><title>Debunking the Myth that Business to Business Marketing is Cheaper In-House</title><description>A full marketing publicity program covers associated expenses that aren&acirc;t considered when doing a cost comparison with in-house personnel.</description><link>http://www.powerpr.com/news/news.asp?include=613</link><pubDate>Wed, 14 Sep 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=613</guid></item><item><title>Most Business to Business Marketing Efforts Qualify as the Definition of Insanity</title><description>Too many companies invest in marketing techniques such as advertising and trade shows that yield little or no qualified leads. Worse yet, they do it over and over again despite the fact that it doesn&acirc;t work</description><link>http://www.powerpr.com/news/news.asp?include=538</link><pubDate>Wed, 24 Aug 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=538</guid></item><item><title>Business to Business Marketing: The Secret to Rapid Expansion</title><description>An ongoing marketing publicity program is proving to be the secret behind sustained, long-term growth.</description><link>http://www.powerpr.com/news/news.asp?include=500</link><pubDate>Tue, 16 Aug 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=500</guid></item><item><title>In Business to Business Marketing, the 'Big Wait' is a Costly Mistake</title><description>When putting off the start of a new marketing campaign seems like a reasonable notion, ask yourself, 'Can you afford to lose more ground to your competition?'</description><link>http://www.powerpr.com/news/news.asp?include=362</link><pubDate>Wed, 03 Aug 2005 12:00:00 GMT</pubDate><guid isPermaLink="true">http://www.powerpr.com/news/news.asp?include=362</guid></item></channel></rss>
