Publicity tips that can help you increase your sales leads
Our full marketing publicity program includes:
Marketing Publicity is the art of getting favorable news articles and feature stories published about your products - in quantity. Power PR aggressively calls all the appropriate publications in your target market to generate a large volume of print published over time.
Today, any business that is not promoting through the Internet is missing out on qualified sales prospects. Our full program includes a campaign to generate published articles in Internet publications that are read by your prospects. Furthermore, we specialize in search engine optimization techniques that will take an article and shoot it to the top of the major news search engines - such as Google and Yahoo! News - so that you can take advantage of the increased leads from prospects that are looking for your product by keyword.
Power PR employs a highly trained staff of high-tech journalists and technical writers with backgrounds in such fields as computer technology (hardware and software) networking, electronics, medicine, engineering, manufacturing, and education. Each of our writers is trained in soliciting - and getting - quality customer and industry expert testimonials to be used throughout each article we write.
Instead of using a traditional "shotgun" approach that lands thousands of unsolicited press releases in a publication's round file, Power PR's experienced Media Relations Specialists personally contact each editor to discuss the submission. Once the editor has expressed an interest in the press release, the Media Relations Specialist submits the material and then follows up with additional phone calls and information until the editor verbally commits to use the piece. In our experience, this results in a much larger number of published articles than a mass fax with no follow up.
Based on a belief that the public relations industry is often not held accountable for concrete results, Power PR is the only firm in the nation that guarantees a minimum of five published articles per month. It should be noted that we often exceed this guarantee for our clients.
Simply put, month-to-month contracts keep Power PR on its toes and keeps us focused on meeting our performance goals every single month. We are so confident we can meet our performance objectives, that we are willing to take clients without forcing them to sign a long term contract.
If you want to know more about our full marketing publicity program reply to email@example.com .
News search engines, such as Google News and Yahoo! News, are now major players in the dissemination of news. According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Combined, the two news engines outpaced CNN, the New York Times and Washington Post online news sources, solidifying their reputation as a major media source.
More importantly, these news engines allow for keyword searching and generate relevancy results in much the same way as the general search engines. Therefore, an article that contains strategically placed keywords can reach the top of the news rankings.
The news engines are so powerful because we know that when we distribute a press release and get it published in online news, it is read by tens of thousands of people and every single one of them found the article using a keyword search term that was relevant.
Interestingly, the news engines don't differentiate between news sources. They will pull news from the New York Times, Associated Press, Reuters, or a company's optimized press release. This is good news for smaller companies in competitive industries looking to for instant visibility on a national scale.
However, one of the major criteria of the news search engines, naturally, is that the press release is timely so it will only stay at the top of the news engine rankings for 2-4 weeks before "new" news replaces it. However, a company that has the ability to churn out a fresh, optimized press release every month could effectively stay at the top of the rankings - and at the expense of their competition - for a very, very long time.
If you want to appear on the first page of the search results for Google and Yahoo! News to capture interested prospects, send an email to firstname.lastname@example.org to learn more about our Internet press release optimization program. Include your website URL and feel free to list a couple key search terms as well.
Power PR offers a turnkey writing solution: From the initial story consultation through customer interviews and all approvals, we take full responsibility for producing a story that can then be successfully used for:
Power PR specializes in harnessing the power of objective, third party endorsements to promote tech products and services. We specialize in industrial sector companies, manufacturing, engineering, computers/software, electronics, electrical (utility grade), and many other markets.
Our trained staff of PR writers produces hundreds of press releases every year, including:
For more information about our marketing publicity writing program e-mail email@example.com .