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Frequently Asked Questions
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Product Marketing Services
What is the Power PR guarantee?
We guarantee each client a minimum of 5 published articles per month, excluding the first month. What does that mean? It means, if a client is with us for one year, at least 55 published articles about your product or service are guaranteed! No other PR firm in the country guarantees a minimum of 5 published articles per month.
Why doesn't Power PR guarantee articles in the first month?
The first month is a busy time for us. We have many responsibilities including learning your product/service, devising a strategy, organizing the materials, creating a publication list, writing the first press release, writing a phone pitch, and getting on the phone with editors. Because of the large volume of work, no articles are guaranteed in the first month.
Since Power PR guarantees 5 articles every month, does that mean Power PR writes 5 press releases every month?
No. We do not write 5 different product marketing articles each month, nor is it necessary to do so to reach your PR goals. Instead, we submit the same basic press release to a broad number of targeted publications in your market. Editors either use the article as is, or they work with the basic material and get it in a form that fits the format of the publication.
Power PR guarantees a minimum of five articles every month. How often do you exceed the guarantee?
Frequently. However it is important not to minimize the importance of five product marketing articles per month. Think of it this way--our minimum is roughly equivalent to plugging you into the news an average of once a week--a tremendous accomplishment for any publicity agency!
Why does Power PR insist on a minimum of 50 publications on each list?
Our guarantee of 5 published articles per month is structured around a broad-based approach and the publication list must reflect this approach. Our goal is to plug you into the news as often as possible. With a minimum of 50 publications, our staff has the resources to meet our guarantee- an obligation that we take very seriously.
Why does Power PR encourage clients to track leads?
This goes back to our philosophy of accountability. By tracking the number of qualified leads generated, we hope that you will see the value of our service. When our clients track leads, we receive valuable feedback about the product marketing articles we place. If we know that a certain publication or story pulls particularly well for you, we can study the success so we can duplicate it.
Why does Power PR place such emphasis on recycling articles?
Articles can often be more valuable to you when you include copies or excerpts in other marketing activities than they were when they originally appeared in print. We once wrote an article that resulted in only two direct inquiries. However, as a recycled article, it made us hundreds of thousands of dollars!