Like launching a rocket into orbit, it takes a tremendous amount of initial energy to launch a company or product from obscurity to a state of recognition.
The first goal of a marketing publicity program is simply to drive up the number of impressions – or number of times your potential customers receive your message – as quickly, broadly and inexpensively as possible.
Of course, the message is of utmost importance.
If prospects don’t believe your message, you will waste time and money. To increase the credibility of your message, we utilize the power of objective, third party endorsements by interviewing and including testimonials in our articles from your customers and industry experts.
As a result, Power PR is able to carefully construct powerful feature articles, customer testimonials and new product press releases that deliver your key message.
Power PR tracks impressions by considering the quantity of published articles (we guarantee 60 per year, minimum for our full product publicity program) as well as the circulation of those publications. These statistics give you a good idea of how many potential customers we are reaching with your message.
If you aren’t generating 60 or more published articles per year about your company or products, you are not creating the quantity of credible, persuasive impressions required to influence your prospects.