Multi-Page Feature Articles Building Brands Generating Qualified Leads and Sales
We will get you so many qualified leads that your sales will go up and your “cost-of-sales” will go down.
Our full marketing publicity program includes:
- An aggressive, national print campaign
The art of getting favorable news articles and feature stories published about your products – in quantity. Power PR aggressively calls all the appropriate publications in your target market to generate a large volume of print published over time.
- Feature articles, customer testimonials, and press releases that incorporate third party endorsements from your customers and industry experts
Power PR employs a highly trained staff of high-tech journalists and technical writers with backgrounds in such fields as computer technology (hardware and software) networking, electronics, medicine, engineering, manufacturing, and education. Each of our writers is trained in soliciting – and getting – quality customer and industry expert testimonials to be used throughout each article we write.
- One-on-one phone conversations with editors
Instead of using a traditional “shotgun” approach that lands thousands of unsolicited press releases in a publication’s round file, Power PR’s experienced Media Relations Specialists personally contact each editor to discuss the submission. Once the editor has expressed an interest in the press release, the Media Relations Specialist submits the material and then follows up with additional phone calls and information until the editor verbally commits to use the piece. In our experience, this results in a much larger number of published articles than a mass fax with no follow up.
- A five article per month minimum guarantee (60 articles per year)
Based on a belief that the public relations industry is often not held accountable for concrete results, Power PR is the only firm in the nation that guarantees a minimum of five published articles per month. It should be noted that we often exceed this guarantee for our clients.
- Month-to-month contracts
Simply put, month-to-month contracts keep Power PR on its toes and keeps us focused on meeting our performance goals every single month. We are so confident we can meet our performance objectives, that we are willing to take clients without forcing them to sign a long term contract.
If you want to know more about our full marketing publicity program reply to firstname.lastname@example.org .
On December 31, 1995, the company was incorporated under its new name, Power PR, and by January 1997 had moved to offices in Torrance, California. During the period from December 31, 1995 to the present, Power PR has generated more than 30,000 published articles for its clients. This is more than any other product publicity firm in the country.
Direct Lead Generation Permission Based E-Article
Power PR, Inc. can generate direct qualified leads in the following manner:
- Prospect List Compilation
Prospect List Compilation – We research your list of your most profitable potential buyers. We get an in-depth understanding of what you do; we understand your product – and the different markets you can go after. We then research through an extensive list of potential markets, starting with markets you want to go after and in appropriate cases expand beyond that to markets that can buy your product. Due to this extensive research we get to customers who are a good fit and can buy your product. You will approve this list of potential markets prior to deployment.
- E-Press Release Creation
Part of this research includes the creation of the correct header and body of the permission based e-article that will generate an actual compelled response from the buyer based on specific information that they have received about YOU. In other words, we research the needs of your buyer and then present them information exactly the way they actually need to see to make a buying decision.
- Third Party Endorsement
Third Party Endorsements are someone else saying how great you are, instead of a traditional ad which is considered “bragging” and isn’t credible. We compile with your customers a testimonial to include in your permission based e-article campaign. So the first thing your prospect receives is a description from your customer of how great you are. This pre-qualifies and pre-sells your buyers.
- Direct Lead Generation – Permission Based E-Article Campaigns
We will create and distribute e-articles three times monthly. When a lead is generated, you will get not only get the actual email reply including the email address, but you will get all the data we have internally on the file, including name, address, phone number, email, website, and name of company. Due to the nature of email this is not always available, however 90% of the time you will get all contact data.
Online Article Program: The Best Kept Secret for Sales Lead Generation
News search engines, such as Google News and Yahoo! News, are now major players in the dissemination of news. According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Combined, the two news engines outpaced CNN, the New York Times and Washington Post online news sources, solidifying their reputation as a major media source.
More importantly, these news engines allow for keyword searching and generate relevancy results in much the same way as the general search engines. Therefore, an article that contains strategically placed keywords can reach the top of the news rankings.
The news engines are so powerful because we know that when we distribute a press release and get it published in online news, it is read by tens of thousands of people and every single one of them found the article using a keyword search term that was relevant.
Interestingly, the news engines don’t differentiate between news sources. They will pull news from the New York Times, Associated Press, Reuters, or a company’s optimized press release. This is good news for smaller companies in competitive industries looking to for instant visibility on a national scale.
However, one of the major criteria of the news search engines, naturally, is that the press release is timely so it will only stay at the top of the news engine rankings for 2-4 weeks before “new” news replaces it. However, a company that has the ability to churn out a fresh, optimized press release every month could effectively stay at the top of the rankings – and at the expense of their competition – for a very, very long time.
If you want to appear on the first page of the search results for Google and Yahoo! News to capture interested prospects, send an email to email@example.com to learn more about our Internet press release optimization program. Include your website URL and feel free to list a couple key search terms as well.
See more about our innovativeOnline Marketing Publicity Program